Sustainability and climate protection are widely discussed topics. Yet, communication around them is often intentionally vague. The 3rd Impact Action Day by Impact Hub Stuttgart addressed this very issue. Yesterday, people gathered at the Wizeman Areal to ask, without judgment or moral lecturing, why we collectively produce results that none of us individually desire.<\/p>\n
Participants in this gathering understood that the focus is not on climate or environmental protection but rather on human protection. This is where communication falters: the climate does not need our protection, but people do.<\/p>\n
In his talk on system dynamics, Andr\u00e9 Reichel explained how our exponential growth toward collapse currently feels like a slow approach to resource limits. The difference isn\u2019t yet evident: it\u2019s good to build and drive electric cars, but perhaps not for everyone to own one just to drive a few kilometers to work, even if it\u2019s enjoyable. What we need are more mobility concepts and less resource consumption.<\/p>\n
In the \u201cTeam of the Hopeful,\u201d we discussed with Tobias Kollmann how economically profitable sustainable thinking can be. This relies on education, exchange, and clear, unclouded communication. A prime example is the progress at WoodenValley gGmbH: Robert B\u00f6ker and Kamila Pasko demonstrated in their tiny house, wood.ii, how awareness for sustainable building can be integrated into communication, from kindergarten to architectural firms. Just do it!<\/p>\n
Another highlight was a keynote by Daniel Faller from STRABAG. He showed that a central innovation hub can be far more efficient than traditional suggestion systems. By fostering barrier-free communication, openness, and commitment, sustainable solutions can be found and implemented. STRABAG\u2019s direct dialogue between CEO and employees is particularly valuable and efficient.<\/p>\n
Patrick Knodel, an experienced impact investor, provided a critical perspective on venture capital-driven start-ups. These companies are often founded with the intent to sell profitably. Knodel posed the question of how long such one-dimensional models can last. When asked why they don\u2019t do things differently, start-ups often respond: \u201cThat\u2019s the market standard.\u201d But how long can and should this standard persist?<\/p>\n
Honest, simple, and clear communication is essential for genuine progress in sustainability and climate protection. It\u2019s crucial to go beyond superficial solutions and face real challenges. Participants engaged in intense, judgment-free exchanges, laying the foundation for true, sustainable change.<\/p>\n
Many thanks to the organizers and all participants for this valuable, open, and objective exchange! Naturally, climate protection can indeed make economic sense.[\/vc_column_text][image_with_animation image_url=”1500″ image_size=”full” max_width=”100%” max_width_mobile=”100%” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” margin_left=”5px” margin_right=”5px”][divider line_type=”No Line” custom_height=”30px”][vc_column_text css=”” text_direction=”default”]80% of product costs and requirements are defined during product development. Do you want to rethink your product development process to become more efficient and sustainable?<\/strong> Then schedule a no-obligation meeting and let us see how we can work together.[\/vc_column_text][divider line_type=”No Line” custom_height=”30px”][nectar_btn size=”jumbo” constrain_group_2=”yes” button_style=”regular” button_color_2=”extra-color-gradient-1″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”shad” text=”Let’s get in touch” url=”https:\/\/joedecke.de\/termine\/” css_animation=”bounceInUp”][divider line_type=”No Line” custom_height=”30px”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_global_section id=”2529″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":" Honest, simple and focused communication is the key to sustainability. Superficial solutions must be avoided.<\/p>\n","protected":false},"author":2,"featured_media":1731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-unkategorisiert"},"yoast_head":"\n